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One surprising thing about the PC casual portal biz is the revenue cut. Here’s the breakdown that GameDiscoverCo did of the primary genre of the latest 50 games in iWin’s YouTube channel, as of mid-May 2022: The genre mix is also fascinating, and doesn’t map well to core popular Steam genres or top mobile genres of today. Look, it’s Vacation Adventures: Park Ranger 13: The kind of games you’re seeing can have a hilariously large amount of sequels, since you’re trying to get people to buy each game, or use their credits/subscription to play them.

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(We have anecdotal evidence: at least one Plus Discord member still buys these titles from time to time! Though one of our sources for this article mentioned “customers dying” as one source of attrition for the PC casual game space. So what’s going on? It appears that a small subset of the older (often female-centric) demographic of the original casual games boom 20 years ago just… kept buying PC games, and never transitioned to mobile gaming. Other still-existing portals include GameHouse and even WildTangent. Sites like distribute a new casual game every day, Big Fish Games still has a PC games section with many new games, and not all of these titles even appear on Steam. But then I got a newsletter from Boomzap, who publish new games like I Love Finding MORE Pups & Faircroft’s Antiques: The Mountaineer’s Legacy.Īnd I was astounded to discover that this market is still alive in 2022. Yep, I remember that, I thought nostalgically the other day. So what we’re talking about here is PC downloadable casual games that used to cost $20, back in 2006 or so. Some publishers and developers branded themselves specifically as casual game companies, like Big Fish Games, PopCap Games, and MumboJumbo.” In the mid-2000s, more sites specialized in game hosting and publishing, such as Gamesville and RealNetworks. The Wikipedia page explains: “Casual games started to flourish online in the 1990s along with the rise of the World Wide Web, with card games and board games available from paid services like AOL and Prodigy, and then from web portals, like Yahoo! Games and Microsoft's Gaming Zone. I fear that some people reading this newsletter wouldn’t have been around for the pre-smartphone ‘PC casual games’ boom.

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Let’s take a look at PC casual games - still a thing in 2022?! PC casual games - somehow still a market! How? This thumbnail is from iWin’s YouTube page, full of the latest casual game trailers.

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(Next links round-up will be on Monday, btw - this newsletter doesn’t have one, so feel free to skip if this isn’t your jam.)įirst for the ‘summer holiday’ series, a newsletter theme we’ve been sitting on for a little while, because I don’t think it has broad commercial takeaway. But as noted at the end of the last newsletter, we’re using this as an opportunity to try out some alternative newsletter subjects, in ‘relax time’. Plus, design as many tanks as you like.So, we’re off on summer holiday. Enjoy the ultimate Fishdom experience with new Fishdom III by Playrix! Now all your fish are in 3D and have their own personalities! Feed them, play with them, and watch them interact with each other.Įngage in challenging and fun match-3 gameplay with new unique twists as you earn dozens of awards and achievements, and make money to decorate and personalize your aquarium!Ĭhoose from over 150 underwater decor items and accessories in 8 unique themes. Description Fishdom 3 Collector's Edition Game:įishdom 3 Collector's Edition.